Pedal on The Pier

June 5, 2022 @ 12:00 PM – 4:00 PM
Pedal on The Pier

The 10th annual Pedal on the Pier fundraiser returns on Sunday, June 5, 2022, from 12-4pm transforming the iconic Santa Monica Pier into a high-energy outdoor cycling studio to raise money for the Harold Robinson Foundation’s Camp Ubuntu, which provides LA’s under-resourced children in South Los Angeles with year-round, camp-based programming beginning with a life-changing, three-day overnight camp experience.

Pedal on the Pier is a 4-hour spin-a-thon fundraiser with the beautiful Pacific Ocean as the backdrop. The event will feature relay teams composed of 1-5 riders on stationary bikes. The event draws up to 1,500 participants including over 500 riders in 100 teams with a goal to raise $1,000,000. Participants can register as a “Team” (1-5 riders) with a minimum fundraising commitment of $2,500 per bike or purchase a “Party on the Pier” spectator ticket for $100 which includes access to the festivities, hosted food and beverages from local vendors, and access to an open bar in the 21 and over Adult Camp Lounge, sponsored by Tito’s Handmade Vodka. All participants will enjoy live music, celebrity guest appearances, fun activities, samples from sponsors, and food and drinks from local restaurants such as Sweetfin Poke, Factor’s Famous Deli, 1212 Restaurant, Porta Via, and more.

“What makes Pedal on the Pier so unique is that it’s an energetic outdoor philanthropic fundraising event at an iconic ocean-front location,” said Joyce Hyser Robinson, co-founder of the Harold Robinson Foundation and Camp Ubuntu. “It’s an incredible event that nets close to a million dollars, and attracts around 1,500 participants and guests while maintaining an intimacy and sense of community that is uncommon at most fundraisers of this size. The positive energy is infectious, and you can’t help but have a great time while raising money to help kids, schools, and families in LA’s marginalized communities.”

In past years, Pedal on the Pier has attracted celebrity supporters including Craig Robinson, Senator Bernie Sanders, Molly Sims, Flea (Red Hot Chili Peppers), David Duchovny, Paul Pierce, Evander Holyfield, Victor Ortiz, Josh Malina, Hilary & Haylie Duff, Rosanna Arquette, Baron Davis, Steven R. McQueen, and Luc Robitaille.

The Harold Robinson Foundation is a 501(c)(3) founded in 2009 by Jeff Robinson and Joyce Hyser Robinson and named after Jeff’s late father. The mission of The Harold Robinson Foundation is to improve young lives and create a positive impact across South LA. They invest in students, their families, schools, and communities, bringing youth and parents from Watts and Compton out for a safe, nurturing, and enriching experience through their flagship program called Camp Ubuntu. This program is provided at no cost to youth and their families. They utilize this experience to foster positive discourse, provide tools for reflection, and help young men and women set goals to rewrite the future of their schools and communities. It began with an idea from Jeff, almost 20 years ago; that every child should have the same opportunities that he had as a kid, no matter where they stand on the socioeconomic ladder. Camp Ubuntu is an ACA accredited, overnight camp in the Angeles National Forest, just 90 minutes outside of Los Angeles. Many of the kids attending have never been outside of their neighborhoods, and Camp Ubuntu provides the opportunity to have a positive experience in a safe and nurturing environment. The retreat packs an incredible amount of fun into a long weekend offering hiking, team building, sports, arts and crafts, music, dance, ropes course, writing workshops, campfires, and more. Over the years, The Harold Robinson Foundation has provided programs for over 12,000 underserved youth in the South Los Angeles area.

 In addition to Camp Ubuntu, HRF provides, free of charge, a summer day camp, Camp Ubuntu Watts, in the center of Watts, CA, at Markham Middle School. The summer camp is going into its seventh year. HRF also provides parenting workshops.

Ubuntu  is an ancient African philosophy that means, “I am because we are.” The Harold Robinson Foundation has adopted this philosophy as a tool to teach children the guiding principles of the Foundation which are: family, respect, unity, and community. This unifying principle frames all of Camp Ubuntu’s programming.

Watch this video for a look at Pedal on the Pier and this video showcases the overwhelming effects the organization has on kids in our disinvested South LA communities.

All participants will enjoy 21+ Tito’s Lounge with hosted beer, wine, and cocktails. Spectator tickets are $100 and great for those who are not able to ride, but would still like to show their support for family and friends, get in on the action and cheer on the cyclists. Spectators can also enjoy all of the food and drink offerings, musical performances, dancing, and kids’ activities. Tickets and registration are available at

Doors open at 10:30am, Red Carpet is 11am – 12:30pm and cycling starts at 12pm. To sign up for a Pedal on the Pier team or a spectator ticket, please visit

2022 Sponsors include: Cycle Bar, Tito’s Handmade Vodka, Dulce Vida Tequila, Vita Coco, RUNA, Good Idea Sparkling Water, Cali Water, Humbolt Distillery, and Mikuna

2022 Restaurants include: Sweetfin Poke, Factor’s Famous Deli, Porta Via, Emporium Thai, 1212 Restaurant, Delicious Pizza, and Bertha Mae’s Brownies

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